Lobbying for Marriage Equality in New Jersey

gaypridemarchT-blue copyThe Web Goddess and I are headed to Trenton Monday morning to lobby for pending legislation that would legalize same-sex marriage in New Jersey.  We’ll be car-pooling with friends both gay and straight from St. George’s Episcopal Church.

I’m covering the event for Maplewood Patch, a charter member of the Maplewood BlogolopolisTM.  Patch already has my preview story posted.

I’ll be wearing the snazzy T-shirt at left, designed by the Web Goddess of course, and available from Cafe Press.

This week is the last chance for at least four years to establish marriage equality legislatively in New Jersey.  If the state Senate Judiciary Committee votes the bill out of committee Monday, the full Senate is likely to vote on Thursday.  Democratic Governor Jon Corzine has said he would sign the bill.  Republican Governor-elect Chris Christie has said he would veto it.  At the committee hearing, the Right Reverend Mark M. Beckwith, Bishop of the Episcopal Diocese of Newark and the Web Goddess’s boss, will be testifying in favor of the bill.

How “Blue” is New Jersey — and for How Long?

I market my blog as the musings of “a red-state voter in a deep blue state.”  It’s a catchy line, and it lends itself to a jazzy 125×125 logo — created by the Web Goddess, naturally. But sometimes I’ve wondered if New Jersey really is as “deep blue” as, say, Massachusetts or Vermont.  (I’m sure as heck in a deep blue town.)

KP-EntreCard 129Then today I saw this from fellow New Jersey blogger TigerHawk:  “Forty-nine states have elected a Republican to state-wide office since New Jersey last did.”  So by that metric, at least, it’s the bluest state in the nation.

The irony of my self-identification is that in the current governor’s race, I’m almost certainly going to vote for the Democrat — who probably is going to lose.  Which would make me a red-state voter turning blue in a blue state turning red.

I went looking for more info on New Jersey’s red/blue divide and found this from PolitickerNJ:

The last time a Republican statewide candidate won New Jersey was in 1997 [Christie Whitman’s re-election].  Since then, 49 other states have elected a Republican to a statewide office. But also consider this: the last time New Jersey re-elected a Democratic governor was 32 years ago [Brendan Byrne’s re-election].

One of those two streaks will end this year. As of this week, Republican Chris Christie leads Democrat Jon Corzine by a wide margin, 53-41 percent.

My slogan and party affiliation incline me toward Christie, and I’m impressed by his law enforcement record as the state’s U.S. Attorney.  Earlier this year, a friend who follows my blog suggested I get involved in the Christie campaign, and I looked into that. The deal-breaker was his strong stands against abortion rights and against marriage equality for same-sex couples.  (I was on the other side of those issues from McCain as well, but in a presidential election, national security trumps all else in my mind.)

On marriage equality especially, the choice in New Jersey is stark.  Corzine supports “full marriage equality and is committed to signing marriage equality legislation in 2009.”  Christie says on his website:

If a bill legalizing same sex marriage came to my desk as Governor, I would veto it. If the law were changed by judicial fiat, I would be in favor of a constitutional amendment on the ballot so that voters, not judges, would decide this important social question.

Sorry, no sale.  Maplewood, my home for 10 years, has a high concentration of gay residents.  My gay friends, neighbors and fellow parishioners deserve the same marriage rights that the Web Goddess and I enjoy.

Christie hammers Corzine for raising taxes, and says he’ll cut them.  Fair enough… but I don’t see Corzine as a spendthrift.  From Corzine’s website:

Governor Corzine reshaped and resized state government. He eliminated and consolidated departments, sold state cars, tore up gas cards and closed office buildings. He reduced the state workforce by 7,000 employees and achieved additional savings by increasing the retirement age from 55 to 62, capping pensions, and asking state workers to contribute for the first time toward the cost of their health care. This year, he even negotiated a 7.5 percent wage cut for public employees.

Because Jon Corzine made the right choices, he is the only New Jersey governor in over six decades to reduce the size of state government. The budget that he signed into law on June 29th is $1.8 billion smaller than the first budget he signed in 2006.

Sounds good to me.  Besides, I kinda like the guy.  Maybe it’s the beard.

AOL to Acquire Maplewood. Sort Of.

patch(Welcome, New York Times readers.)

Comes today the news that AOL is acquiring Patch.com, the owner of Maplewood Patch, a stalwart member of the Maplewood BlogolopolisTM. (I’ll have you know I taught myself how to hand-code that superscript in HTML.)  Maplewood Patch, by way of disclosure, has seen fit to publish some articles I have written, and they even slipped me a few bucks in exchange.

Because of my previous coverage of Patch on this blog, I got a personal email (it started, “Hi Kirk”) from a media relations guy at AOL, along with a copy of the release.  My immediate thought was, in the spirit of my previous Maplewood coverage, how can I have fun with this news?

I first considered conspiracy rumors.  I knew that Tim Armstrong, a senior Google executive, was a major investor in Patch.  In March, he left Google to become CEO of AOL.  So, let’s review:

  1. Patch gets launched with Google exec’s money
  2. Google exec bolts for AOL in March
  3. AOL announces acquisition of Patch in June

I quickly realized that there probably was some boring explanation for this suspicious sequence of events — but I would not be deterred that easily.

Maybe… um… maybe this is some kind of “reverse Trojan horse” scheme?  I’m not sure what that means, but it sounds cool.  Is Google planning to acquire AOL?  Or is AOL going to acquire Google?  I know! Patch is going to acquire AOL and Google!  I could make fun of all three organizations by speculating about which outcome is least likely.

My next thought was, I could call the PR guy and mess with his head.  As a long-time PR guy myself, I know what kind of pressure he would be under on an announcement day. I’d start out with some innocuous questions to gain his trust, then I’d go all weird on him.

I could read him the CEO quotation from the press release (“Local remains one of the most disaggregated experiences on the Web today…”), then ask, “Does Tim Armstrong really talk like that?” And then, “Does Mr. Armstrong use (AOL’s) MapQuest now, or does he still secretly use Google Maps?”  With a new CEO in the building and a story that involves him personally, the PR guy would just love dealing with flaky questions about the boss.

Hm… Gratuitous cruelty to a guy doing a high-pressure job — that’s not usually how I roll.   Well, let’s just see what the boring explanation is.

I introduced myself over the phone to Chris Savarese of AOL Corporate Communications, and he said “You’re with All That Is Necessary, right?” I’m apparently on his media list — how cool is that?  How could I even think about tormenting him?

It turns out Armstrong recused himself from the decision to buy Patch. OK, that makes sense.  Kara Swisher, who’s an actual journalist, was all over the story first thing this morning.

I had one last arrow in my quiver.  “Is there some sort of juicy Maplewood angle to this?” I asked Savarese.  Uh, not really.

I thanked him and hung up, thinking, how the heck am I going to make a blog post out of this?

I Love the Look, Newsweek — But About Those Horizontal Photos…

dick-takes-manhattanThe latest Newsweek just arrived by snail mail, and I have to say I’m lovin’ the new design.  Bigger, bolder photographs… a more elegant (and yet readable!) typeface… informative fun with graphics in the “Back Story,” which Editor Jon Meacham describes as “a visual dissection or explanation of an important issue or phenomenon that will satisfy one’s curiosity or pique interest.”

The redesign is part of a broader effort to find a business model for print journalism that works.  The existing model is in deep trouble, especially with regard to newspapers.  The mighty New York Times saw fit to pay $1.1 billion in 1993 for the Boston Globe. getting-to-know-obamaBut now the entire company — which in addition to those two major dailies includes more than a dozen other U.S. dailies, the International Herald Tribune and a bunch of other stuff  like Fenway Park and the Red Sox — the whole company is worth less than $1 billion, and in recent weeks resorted to threatening to shut down the Globe to win union concessions.

Meacham essentially says that Newsweek is getting out of the business of trying to break news. They’re going to take advantage of the relatively contemplative pace of their weekly publication to pursue “the reported narrative” and “the argued essay.”

What is displaced by these categories? The chief casualty is the straightforward news piece and news written with a few (hard-won, to be sure) new details that does not move us significantly past what we already know. Will we cover breaking news? Yes, we will, but with a rigorous standard in mind: Are we truly adding to the conversation? When violence erupts in the Middle East, are we saying something original about it? Are our photographs and design values exceptional? If the answers are yes, then we are in business.

Print publications that survive will be the ones that find a way to exploit the benefits of the printed medium.  Now and forever, timeliness is going to favor the Internet.  But the web just can’t provide the kind of visual feast that a well-designed magazine can.  The inaugural episode of the aforementioned “Back Story” feature, for example, graphically shows 15 purchases that could all be made with the Obama Administration’s $3.5 trillion 2010 federal budget, starting with “everything produced in Italy in 2008” and ending with an overpriced $8.50 burrito in Manhattan.

back-story-smallIt’s fun, it’s evocative, it makes a powerful point about federal spending.  But you’re going to have to buy the current Newsweek or squint at the little scanned image at left — I can’t link to Back Story because it’s not online.  An intricate, full-page graphic just can’t work online in the same quick-read kind of way as it works in print.

The print version also makes use of photography in a way that is more difficult online.  Full-page and two-page photos come to life on paper, but photos that large online would load slowly and expose the inherent visual limitations of the web.

For reasons not clear to me, they passed up an opportunity to repurpose at least some of their photos for the web.  The two graphics at the top of the column both click through to the web versions of the respective columns… but on the web, you won’t see the extremely horizontal photographs captured in the screen grabs above.  That kind of extreme horizontal actually does work well on the web.

st_g_homepageAnd here is where I finally get to the REAL point of this post.  J’accuse, NewsweekI know the source of the inspiration for the extreme horizontals.  The lovely Web Goddess posted the updated St. George’s Episcopal Church website more than a week ago — don’t tell me that’s not where you got the idea!

That’s right, this homage to Newsweek is actually an excuse to wander back into the Maplewood BlogolopolisTM and show off my wife’s handiwork.

st_g_social_justice1The Web Goddess created St. George’s website with a handful of pages in March 2001, and has continuously enlarged and improved it ever since. It’s by far the largest church website in the Diocese of Newark, all created by one volunteer who taught herself HTML, CSS and Javascript.

In the process, the Web Goddess amassed a trove of literally thousands of photographs of St. George’s events. Some were taken by other parishioners, but many of them (including the three you see here) she took herself, with the cameras her loving husband bought her.

st_g_ponyIn recent months she felt the existing design was starting to look tired, and she wanted to expand her web skills.  So she recoded the entire site from the ground up to improve performance and make use of all those wonderful pictures. Each of the three screen grabs here links to a different section of the website, and on any page of the site you can scroll through photos with the arrows at the top of the header. All of this she accomplished outside of working hours while working full-time. (Did I mention I’m proud of her?)

So, nice job, Newsweek — but the Web Goddess was out with her redesign first.

(Regarding the horizontal photos, in the interests of full disclosure, the Web Goddess tips her hat to the website of St. Olaf College.)

Dateline Maplewood: Center of the Blogging Universe

patch-smtMaplewood Patch has published a feature article I wrote about Social Media Today, a Maplewood-based social media company that draws on the work of bloggers from around the world. It’s a part of my continuing effort to establish myself as the premier chronicler of the Maplewood BlogolopolisTM.  (It may already be safe to claim that distinction, in that I’m pretty sure I’m the only person who has ever used that term.)

Googliath Continues Patchwork Expansion in NJ

Patch.com, the venture-capitalized, Google-zillionaire-backed startup that recently launched town-specific news and information websites in Maplewood, South Orange and Millburn, today announced plans to expand into an additional three nearby communities.

The newest Patches are slated to open in May in Summit, Westfield and Scotch Plains (including Fanwood), all in Union County. Summit is contiguous with Millburn in Essex County, but Westfield and Scotch Plains/Fanwood are further south, separated from the other Patches by Route 22 and by the towns of Springfield and Mountainside.

In a world-exclusive interview (OK, he replied to my email), Patch Editor-in-Chief Brian Farnham told A.T.I.N. that Googliath has “no specific rollout plans beyond these next three, or hard target figure to hit by end of year. I can say we remain bullish about expanding Patch as quickly as is prudent and in as many communities as can use us (which we think is a lot).”

Each of the new Patch towns are served by local newspapers, and Summit even has SummitNJ.net, a sister site of the venerable Maplewood Online. Even after the new sites open, however, none of the towns will have an online presence to rival the Maplewood BlogolopolisTM, which is served by five separate, general-interest websites.

Live-Blogging the Tuscan Road Water Main Break

As the crisis unfolds, the Avellino Waterproofing ad
appears as a cruel joke… mocking me.

About 6:05 a.m., Eastern DAYLIGHT Time — The Web Goddess reports no water pressure at any upstairs faucet. “I hope we don’t have a burst pipe in the basement.” Yoicks!! This would have to happen on the very morning that clocks “spring forward,” depriving emergency responders of a potentially crucial hour of sleep.

6:07 a.m. — No water pressure at the downstairs faucets either. Visual reconnaissance confirms dry basement — an indication that the crisis may be systemic to the entire Tuscan Road microregion (the water could be out all up and down the street). Important tactical note: Each toilet can be flushed one time with water stored in the individual toilet tank.

6:15 a.m. — Time to see which news outlet in the Maplewood BlogolopolisTM is doing the best job of reporting the looming crisis. As long-time A.T.I.N. readers (i.e., since six days ago) are aware:

Maplewood NJ, Pop. 23,000, Now Has Four FIVE Competing Local Websites

As a reminder, the websites, in approximate order of online presence:

Maplewood Online
Maplewoodian.com
Maplewood Patch
NY Times “The Local”
LocalSource.com (News-Record)

6:19 a.m. — Frenzied surfing reveals disappointing fact: the Maplewood BlogolopolisTM appears to be ignoring the mounting hydration catastrophe. I need to take a shower, people!!

6:25 a.m. — [Lightbulb] — I should sound the alarm!! The technology is in my hands!! But where to turn first? Here’s where more than a decade of brand development comes into play — I happen to know that Maplewood Online, Est. 1998, has a thriving complex of local message boards, and I have not seen anything comparable at the other sites. At 6:25 a.m., while others in the Maplewood BlogolopolisTM sleep soundly in their beds, I (me, Kirk Petersen!!) post the first emergency bulletin in a still-innocent world. At a mere 55 words, including the subject line, and if you count “a.m.” as a separate word, the message is a model of understated intensity and resolve:

Water Main Break in Tuscan Road Area

New Jersey American Water confirms a water main break in the Tuscan Road area. Service is out at our house on Tuscan near Springfield. The company expects to restore service in 4 to 6 hours from the time of the initial report at 4:25 a.m. today, Sunday, 3/8/09.

6:30-6:40 a.m. — Finish sending emails to the other four players in the Maplewood BlogolopolisTM. That’s right, emails. This is the 21st Century, people!

6:59 a.m. — At last! After more than a quarter-hour of clicking the refresh button (no wonder Jamie gets so many page views at MOL!!), the first confirmatory report arrives. Well, sort of. A person styling herself as “Joan Crystal” posts the following:

Thanks for the alert. We have water at 6:59 AM this morning and we are one block from Tuscan Road.

Is she doubting me?? Or is the crisis more contained than originally feared? (Ugly thought: if there is a break between the water main and my house, am I liable for the repairs?)

7:02 a.m. — Visual reconnaissance out the front window reveals no sign of water bubbling out of the front yard. (But would I even be able to see it?)

7:06 a.m. — “elsie” provides the following report:

Thanks – ours is out too. Had seen a truck and water gushing into the road around 6 last night, so suspected it was related.

Neither of my next-door neighbors are named “elsie,” so this provides the first welcome indication that the problem may be wide-spread. (In typical suburban busy-street microculture, I do not know the names of the folks across the street.) I ponder the bittersweet irony of my satisfaction at the knowledge that others are suffering, too.

7:32 a.m. — Two additional breathless outage reports have been filed, indicating at least four households are without water. With a humbling yet majestic sense of history, I note that all of the respondents have started their comments by thanking me. This touching response from a grateful public provides a rare opportunity for a vertical screen grab. I’m starting to think about a bagel run.

7:40 a.m. — Maybe later on the bagel. ZZZZzzzzzzzz.

9:56 a.m. — Nearly three hours after the initial emergency report, citizen-journalist Joe Strupp reports the outage on his newsblog, The Maplewoodian, and links to this site. (Thanks, Joe!) I’m not sure the powder-blue text works, but I love the graphic.


I met Joe the other night at the NY Times “The Local” launch party, and I remember thinking, this guy is toast — he’s up against the mighty New York Times, a Google zillionaire at Patch.com, and the online version of the venerable News-Record, which has been reporting from Maplewood for however many years it has been.

But just as Andrew Jackson said “one man with courage makes a majority,” Joe has proven that one man who checks his email on Sunday morning makes a news cycle.

10:15 a.m. — First photos from the disaster scene at Tuscan Road and Oberlin Street, where the tension was palpable. (I had to walk several blocks from my home, I might add.)


Photo below reveals a shiny red new plumbing thingy in a hole — first responders at the scene confirmed that the hole had been dug by the big yellow hole-making device pictured above. The hole undoubtedly will need to be filled before normal traffic can resume on Oberlin. Traffic on the much-busier Tuscan Road was thankfully not disrupted.


Service has been restored, according to one of Maplewood’s finest, who did not give his name. (Note to self: next time ask for name.) And here I thought New Jersey American Water was blowing smoke when they said 4 to 6 hours.

Wait… you mean I could be taking a shower right now?!?

Signing off from the Tuscan Road microregion of the Maplewood BlogolopolisTM, where it seems likely that some late-sleeping citizens will never know how narrowly they averted hygenic inconvenience.

11:30 a.m. — Quick update while my hair dries — Jamie Ross likes me! He included me in today’s edition of the Maplewood Dispatch!

Seaman Recruit Harry Kirk Petersen, United States Navy

The other day I sat in a restaurant and watched my son become a man.

Harry recently bailed out of college. He was in the third year of a five-year construction management program at Drexel University in Philadelphia, and he hated the place. He had been working at the Philadelphia Housing Authority through Drexel’s co-op program, and he hated that. His grades were good and he fulfilled his modest duties at PHA, but he was bored and sick of it.

Classes had started up again, and he was working part-time while going to school full-time. And he pulled the plug.

Plan A was to enlist in the Marines. This idea was not well received by many in his family and social circle. Consternation ensued. Harry went to live with an uncle and his family in Maryland for several weeks.

Much as he enjoyed getting to know his toddling cousin girls, there wasn’t much for him in Maryland besides a temporary refuge. The weekend before Christmas he came to stay with the Web Goddess and me in Maplewood while he figured out what would be next.

Job prospects were not bright — turns out there’s a recession. He looked for work after the holidays, but found nothing. All the while he kept talking about the service — now he was looking at the Navy Construction Batallions. The Seabees. Plan B.

I live in a deep blue town in a deep blue state. There’s not a great deal of enthusiasm for military service in this corner of New Jersey. When the Web Goddess or I would say Harry is thinking of joining the Navy, well-meaning friends would say things like, “I hope you’re trying to change his mind.”

Well, no.

Over the past several months, in part through this blog, my conservative leanings have been coming out of the closet. In the run-up to the election, I grew used to being the only McCain supporter in virtually every conversation. Nobody has shunned me, at least not that I’ve noticed, but they don’t seem to know how to respond when I say things like, “I continue to support the decision to overthrow Saddam Hussein.”

The Web Goddess and I canceled each other out on Election Day, but she’s more financially conservative than I am. She’s pulled the levers for more Republicans than I have, although not recently. As is so often is the case, she knew exactly the right thing to say in talking with our friends.

I’m talking here about good Christian people whom I cherish and respect, and I have no interest in the kind of Internet flamewar that includes “words” like dhimmicrat and rethuglican. Here’s the conversation I’m prepared to have with liberal friends: “Do you think the United States needs to HAVE a military? Yes? OK… who should serve?”

I run a consulting business from home, and my business is every bit as robust as the rest of the economy. Harry and I have had plenty of time to bond while seeking work. When he wanted to borrow the car in January for the first of many trips to the recruiting office, he went with my blessing.

Turns out some of that book larnin’ sunk in — he aced the Ass-Vab (Armed Services Vocational Aptitude Battery) test, and was eligible for any enlisted field in the Navy. He said that when he told the recruiter he was still interested in the Seabees, the recruiter said no — “you’re going nuclear.” Plan C.

Harry signed up for a six-year stint — basically two years of Nuclear Field training on top of a normal four-year enlistment. He’ll get a $21,000 “signing” bonus if he successfully completes nuclear school, and will end up serving either on a nuclear submarine or an aircraft carrier.

He’s a disciplined athlete and body builder — where the hell that comes from I’ll never know — and he’s not deterred by tales of my own long-ago Coast Guard basic training. He’s been working out more to get in better shape — his only frustration has been that because of the timing of his training class, he was not scheduled to report until October.

That changed earlier this week — he got the message that a slot had opened up — could he report on March 10? He told me this with great excitement when I got home from running an errand. He said the downside is that his 21st birthday is March 15, and he’d have to postpone his first legal purchase of a drink.

I sensed a parenting opportunity. “Suck it up, son.”

“Oh yeah, I already said yes.” He took a shower, and I heard him singing Anchors Aweigh.

We went to a restaurant and talked while we ate. He kept getting calls on his cell phone — it turns out that despite what he’d earlier been told, he needs a copy of his transcript when he reports on Tuesday, so he drove to Philadelphia today to get it. He spent the night at his mother’s house the night before and picked up his birth certificate there. In between still-kind-of-a-teenager enthusiasm — “If I get to kill a pirate, my grandchildren will never hear the end of it” — I watched as a mantle of determination and gravitas settled over him.

I don’t want my son in harm’s way any more than any other parent, and I’m glad he’s not going to be in the infantry. As near as I can tell, the Afghan Navy is not terribly formidable, but America’s enemies are resourceful, and have proven they can strike at sea.

Harry knows that, but feels good about his decision to join the Navy. He’ll end up with a college degree and money to pay off his Drexel student loans, and officer candidate school will be an option. If he decides to put in 20 years in the Navy, he can have a pension at the age of 41. In the meantime, he’s got guaranteed stable employment for the next six years, at a modest salary on top of room, board and free medical care.

He also has one other powerful motivation. It’s not the motivation he talks about the most, but it’s the one that came first.

My son is a patriot. He wants to serve his country.

(Photo by the Web Goddess. This post was written earlier this week, and published March 7 with minor changes. In the time-honored military tradition of “hurry up and wait,” Harry’s reporting date has been postponed. The current expectation is that he will report for duty on March 23.)

Step Aside, NY Times — Patch Is Bringing Google Zillions to Hyperlocal Maplewood


I got interested in the hyperlocal Maplewood BlogolopolisTM because the mighty New York Times was wading into the fray (and I happen to know the local Times reporter). But it turns out the Times is only the SECOND-best capitalized hyperlocal effort in Maplewood. The newcomer to watch is something called Patch.com.

I barely noticed Maplewood Patch when it launched in … well, whenever it was. Recently. Their logo clearly says “Beta”, and besides I’m not nearly as well tuned in to the local scene as a lot of my Maplewood neighbors are, so I just wasn’t that interested. I visit the (extremely active) Maplewood Online (MOL) bulletin boards sometimes if I’m looking for a referral for a handyman or whatever, but I never got into the social gestalt of those boards, and I don’t follow local politics. Every time I peeked in, however, I was impressed by how vibrant the community was. And MOL honcho Jamie Ross has always been good about publicizing our events at St. George’s Episcopal Church, where the Web Goddess and I are both very active.

Well, I’m interested now.

Yesterday I wrote mainly about the launch of the NY Times “The Local” site for Maplewood and environs. I noted that Patch.com and the NYT both chose the same three towns for their respective pilots — Maplewood, Millburn and South Orange — and I said something snarky about it being hard to reach somebody who could speak on behalf of Patch.

Today I got a call from Brian Farnham, Editor-in-Chief of … well, I guess of Patch.com, although their About Us page is fuzzy on the name of the entity, referring to “the people behind Patch.” Brian confirmed what I was starting to realize yesterday — that although it looks on the surface as if the New York Times and Patch.com have exactly the same business model for Maplewood, they are in fact closer to being exact opposites.

Brian, who had read my snarky comment, was very gracious and started by apologizing for not getting back to me more promptly. I parried that with an apology for not reaching out sooner.

Brian acknowledged what is obvious once you see the list of more than 20 employees at Patch’s NYC headquarters — Patch has national ambitions. He confirmed that all or virtually all of those 20-plus people are devoted full-time to the Patch.com effort. And yet, the only Patch.com sites currently in existence are the ones for Maplewood, South Orange and Millburn. (Each of the three towns also has a local Patch editor, supported by college students and freelancers.)

Brian wouldn’t let himself be pinned down about a timeframe for expansion, and he wouldn’t give me an estimate for the company’s monthly “burn rate” (a dot-com-bubble term that seems so last-century now). But the company is backed by a Google zillionaire, and they’re making a serious upfront investment.

About half those 20 people are fairly junior, but at the VP and Director level, everybody has serious online and/or media credentials. Brian, for example, is a former Editor-in-Chief of Time Out New York, and his fellow poobahs include seasoned Harvard MBAs and executives from non-trivial media ventures (Gannett, CBS, etc.) None of the senior people are working for just stock options and food.

The New York Times, OTOH, is taking its first tentative steps into the hyperlocal “space.” They’ve assigned one full-time reporter each in New Jersey and Brooklyn — and the paper says even that level of commitment is economically unsustainable in the long run. Maplewood resident Tina Kelley and her Brooklyn colleague at the Times were interviewed today on WNYC Radio, and they both freely acknowledged that the business model may look very different down the road.

Brian considers his company to be in competition with the awkwardly named NY Times “The Local” in this market, but he doesn’t think he’s really in competition with MOL, although obviously there’s some overlap. “I have enormous respect for Jamie Ross and what he’s built” at MOL, Brian said. “I hope people will get to feel less threatened by us — we’re not trying to put anybody out of business. We’re trying to be a news and information hub.”

This rings true to me. Think about Patch’s business model — if they don’t start expanding soon and build a broad base for advertising, even the most patient angel investor will get antsy. Salaries alone have to be costing them six figures every month, and their current revenue from the three initial Patches is either zero or something that rounds to zero. While the current faceoff looks like Googliath vs. Jamie Ross, by the end of 2009 I expect Maplewood Patch will be just one of dozens or even hundreds of local Patches.

MOL has an extremely loyal user base, as I (re)discovered when I posted what one loyalist described (accurately enough) as “your own self-serving advertisement to your blog” on MOL’s “Mostly Maplewood” board, which is only one of more than 20 active MOL boards. 80-plus comments ensued on the thread I had started, and to his credit Jamie not only left the thread posted, he personally took part in the discussion: “BTW, we got over 6,000 visits yesterday!” (Roughly 200 of those visitors clicked the link to my post, a nice boost for my humble blog.)

Patch.com’s business model will either work or it won’t — and if it works, Maplewood will be a tiny part of its traffic. The financially cratering New York Times will either find a business model that works or it will sell the extremely valuable brand to someone else — and either way, the Times‘s Maplewood blog will be a footnote (sorry, Tina, but I suspect you agree).

In any event, I don’t think MOL needs to worry. In fact, once the economy improves, I could envision a very nice payday for Jamie Ross, if he has any interest in having a partner with deep pockets.