To be precise, Mulally was Tweeting by proxy yesterday, via Scott Monty. It only lasted a few minutes, but it’s still fairly cool. No great revelations on weighty policy matters, but I learned that Mulally makes a point of driving a different auto every day, including competitor models, to stay close to the public experience of driving. Not earthshaking, but humanizing.
It’s notable that Mulally, a former Boeing exec, first started working for an auto company only two years ago. As I’ve written in previous posts, Ford is seeking to differentiate itself from the Big Other Two. It’s working for me.
Photo credit: Ford Motor Company